PROFESSIONAL CONSULTING

Creative chaos? Big ambitions?

I bring the map and the momentum.

ABOUT ERICA

From metadata to major launches, I bring my years of digital strategy, product thinking, and industry intuition to labels, artists, and creative orgs ready to grow.

Whether you're a

brand or a band 

— I can help you level up. 

Who I Help

Artists | Labels | Creators | Music Services | Product Teams | Creative Founders | Agencies | Radio Stations | Changemakers | Nonprofits

I’m here for bands who want to get signed, or not. I’m here for B2B brands who want to reach the music community. For B2C brands who want to optimize their efforts and connect with the right customers at the right time. Nonprofits who are ready to scale their efforts. I also accept part-time gigs petting cats.

TL;DR: I help teams build smarter, think bigger, and reach higher in whatever digital (or physical) realm they're operating within; I help others level-up.

You get the idea.

Let's Make Cool Sh*t

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Let's Make Cool Sh*t ·

What I Do

I help people level up by strategizing, organizing, and then executing.

It may seem obvious, but so many people can't f*cking do it. More literally, I help with the following:

Product Marketing & Development
If you’re launching a new tool, breathing life into a “mature” tool, revamping operational / cross-functional workflows, or trying something totally new, I’ll help you make smart, future-proof decisions grounded in hands-on experience. I truly enjoy creating organizational efficiency and scalability. Bring it.

Music Marketing & Engagement
As the digital landscape continues to evolve, your new release strategy or catalog campaign needs to evolve with it. From metadata organization to digital distribution, I’ll help you make smart, future-proof decisions grounded in industry insight. I’ve helped hundreds of artists at all levels stay focused on their objectives and not get overwhelmed by the options.

Speaking & Teaching
I love helping others understand the music industry, digital ecosystems, cross-functional work, and product thinking. Book me to speak at your event, guest lecture, or lead internal team training.

  • "Erica's passionate, empathetic nature and commitment to social causes infuse her work with authentic purpose."

    Katie Schlosser Vitolins, Amazon

  • "Organization and work ethic. Teamwork. Authenticity. She was always on top of things — no matter how chaotic they got."

    Scott Williams, CD Baby

  • "She relentlessly advocates for product quality and customer needs while fostering a positive work environment by making sure everyone's voices are heard."

    Ally Glerum, Amazon Music

  • "Responsible and proactive. Erica always went the extra mile for us."

    Portia Sabin, Redeye Worldwide

In Good Company

I've had the chance to work inside some incredible brands, bands, and businesses. These logos represent the kind of creative environments I've been a part of during my career story thus far.